In 2004, the NOBEL Prize in Medicine was won by Richard Axel and Linda Buck (nobel site). They provided
the basis for our current understanding of how odorant molecules are sensed and the resulting
structures of the olfactory system that those sensed odorants passed through.
This research brought to light that we have highly specialized odorant receptors in the olfactory system that receive only specific odorants and that our brain was able to understand these collective patterns of odorant signals created by olfactory receptors and correlate memories or sensations to them.
With this groundbreaking understanding and many years of experience with odorants, Olfactory Biosciences Corp was able to create combinations of odorants that work with your olfactory receptors in this natural process of eliciting specific reactions from the brain.
For instance, with our first product, Odor Defense™ we were able to create a combination of ingredients with odorants that change the way the brain perceives offensive and repelling odors. Odor Defense™ allows Medical Examiners, First Responders and Law Enforcement to apply our product at the end of their nose and not smell decomposing bodies, burned flesh and other repelling odorants but instead, their brain senses a pleasant vanilla odor.
Normally, in this type of environment, the brain triggers unpleasant sensations in the body like retching, nausea and vomiting to drive us away from such scenarios. Now with that first product under our belt, we have moved onto the next generation of odorants that help smokers quit smoking, those suffering from insomnia to sleep, to calm autistic children and bring focus to those with ADD to list only a few.
We are excited about the possibilities we have discovered through the power of the olfactory system and want to share the amazing results with customers who will benefit from targeted, natural, over-the-counter solutions. We say that the solution to a higher quality of life is right under your nose with NOXO. This is because all of our products have been designed to be inhaled in close proximity to your nasal openings. Our balms are applied to the end of your nose and our inhalers provide direct doses breathed through your nasal openings as well.
This research brought to light that we have highly specialized odorant receptors in the olfactory system that receive only specific odorants and that our brain was able to understand these collective patterns of odorant signals created by olfactory receptors and correlate memories or sensations to them.
With this groundbreaking understanding and many years of experience with odorants, Olfactory Biosciences Corp was able to create combinations of odorants that work with your olfactory receptors in this natural process of eliciting specific reactions from the brain.
For instance, with our first product, Odor Defense™ we were able to create a combination of ingredients with odorants that change the way the brain perceives offensive and repelling odors. Odor Defense™ allows Medical Examiners, First Responders and Law Enforcement to apply our product at the end of their nose and not smell decomposing bodies, burned flesh and other repelling odorants but instead, their brain senses a pleasant vanilla odor.
Normally, in this type of environment, the brain triggers unpleasant sensations in the body like retching, nausea and vomiting to drive us away from such scenarios. Now with that first product under our belt, we have moved onto the next generation of odorants that help smokers quit smoking, those suffering from insomnia to sleep, to calm autistic children and bring focus to those with ADD to list only a few.
We are excited about the possibilities we have discovered through the power of the olfactory system and want to share the amazing results with customers who will benefit from targeted, natural, over-the-counter solutions. We say that the solution to a higher quality of life is right under your nose with NOXO. This is because all of our products have been designed to be inhaled in close proximity to your nasal openings. Our balms are applied to the end of your nose and our inhalers provide direct doses breathed through your nasal openings as well.